
Od nové pracovní pozice
vás dělí jen pár kroků
Head of Brand Strategy and Communication
- Prague
- By agreement
- Full time
- English (C1)
Develop, implement & maintain Brand Strategy, Communication, Customer Experience strategies & initiatives to aid & support the delivery of all customer experience activities. Contribute to the growth of businesses by identifying areas for improvement, refining processes, and enhancing brand reputation through exceptional customer interactions. Enrol the culture of customer centricity that focuses on satisfaction and loyalty of customers.
What is it about?
Key accountabilities:
Manage the Customer experience and Brand Comm team in terms of supervision, motivation, productivity, growth, coaching, development of skills and evaluation in order to create an aligned, motivated and high performing team. Influence, develop and motivate people and change behaviour. Inspire and create the right working climate.
Develop and implement long-term comprehensive Customer Experience strategy. Lead transformation of company into customer centric culture. Ensure consistent and exceptional customer experiences throughout the customer journey.
Create communication platforms at all levels of the company in order to re-enforce “customer first mind set”.
Ensure consistent (across channels) and simple communication with customers through brand and communication teams. Synchronize long term brand agenda with CX activities for digital and traditional customer journeys. Oversee brand messaging, storytelling, and communication across channels to ensure brand consistency and alignment with the overall CX strategy.
Synthetize all data regarding customers feedback and insights to simplify and enhance customer journeys. Identify key touchpoints in the customer journeys and supervise design of roadmaps for improvements. Supervise execution of back log of initiatives aiming at customer experience and satisfaction improvements. Leverage data and insights to identify customer pain points, preferences, and opportunities for improvement. Use analytics to measure CX effectiveness and drive continuous enhancements.
Ensure effective media strategies that enhance the overall CX. Collaborate with the performance marketing team to drive customer acquisition, retention, and loyalty. Optimize marketing campaigns for a seamless customer experience.
Ensure embedding of contemporary customer centric approach into training & engagement activities of customer facing employees. Stay ahead of industry trends, organize think-thank sessions, implement external best practices.
Perform other job-related duties or tasks defined by the supervisor or resulting from assigned agendas.
Who are we looking for?
Education & Experience:
University
Total years of experience: 10+
Similar position years of experience: 7+
Professional qualifications:
MS Office: advanced
English: professional
Project Management
Strategic Thinking
Customer Empathy
Analytical Skills
Familiarity with tools and technologies that enhance customer interactions, such as CRM systems and analytics tools
Digital savviness able to support digital transformation
Skills & Competencies:
Business and Commercial Acumen
Data Analytics and Insights
Customer Centricity
Cross Channel Collaboration
Design Thinking
User Insights
Communication
Agile
Resilience
External Trends and Insights
Strategy Execution
People Development
Why is this position attractive?
Financial impact:
OPEX: in hunderds of millions CZK
Service Revenue: in billions of CZK
Competitive Salary
Company Car
Benefits
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