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Digital Marketing Manager CEEME
- Prague
- By agreement
- Full time
- English (B2)
The Digital Marketing Manager is responsible for delivery of CEEME's digital strategy. The key for this role is to build a partnership with Distributors to ensure local digital activities are following CP Digital marketing principles and are executed with excellence to support business priorities.
What is it about?
WEBSITE MANAGEMENT
- Together with CEEME Marketing Manager develops and implements the CEEME strategy of country website management
- Is a key Partner for internal stakeholder OAC and global teams to ensure the smooth cooperation regarding CEEME owned digital assets management aligned with EMEA and CEEME digital priorities
- Accountable for the launch and maintenance of the company's consumer websites
- Ensures roll-out plan of new website launches aligned with CEEME website strategy
- Initiates and executes on-going content to support Search (e.g. articles, reviews)
- Maximizes existing website experience and IMC visibility (e.g. IMC assets, mini website)
- Responsible for regular website KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance
ORGANIC AND PAID SEARCH
- Leads organic search project with CEEME countries
- Executes global / regional priorities, translates and augments them into local paid media plan and tactics
- Responsible for regular KPIs tracking and analysis with further activities aimed to leverage the success or improve the performance
- Is the internal subject matter expert and ensures integration of the plans with other Digital activities
PAID MEDIA
- Together with CEEME Marketing Manager develops and implements paid media strategy
- Leads paid media plans preparation and execution with Wavemakers media agency ensuring that EMEA and CEEME priorities are translated into media plans and tactics
- Responsible for BLS and / or Awareness study execution
- Responsible for the most effective execution of Media Plans with regular tracking of the KPIs and adjustments if needed (done with Wavemakers agency)
DISTRIBUTOR COOPERATION
- Proposes digital activities calendar for Distributors
- Leads and shapes the execution of digital activities from our distributors
- Provide assistance and coaching to Distributor teams in regards to digital
- Acts as a role model and digital expert for Distributors
- Initiates activities to develop Digital capabilities of Distributor team
- Leads CEEME Digital Distributor calls
Who are we looking for?
- Minimum 5-6 years digital marketing experience of dealing with websites, search and media (either in-house or agency side)
- Bachelor's degree in Marketing or related field required
- Technology-savvy
- Communicate Effectively
- Consumer/Customer Focus
- Relationship building
- Influence / Negotiation
- Planning/Priority Setting
- Results Oriented
Why is this position attractive?
- Work for the Company with purpose
- Wide range of benefits
- 25 days of vacation
- 10 sick days
- Meal vouchers
- Leisure time contribution
- Pension plan contribution
- Life insurance
- Multisport Card etc.
Does that sound interesting?
Fill out the form below and our recruiter will contact you to discuss the details of this position.
